Joules saw higher H1 sales despite facing the same issues as its peers in tough September. But its sales have picked up in the past two months, even without heavy markdowns, and e-tail and international are strong.
N Brown's digital focus and concentration on core brands in the UK seem to be paying off and with labels like Joules, Clavin Klein and Tommy Hilfiger being added to its retail offer, it's upbeat for the future.
Joules was firing on all cylinders again in the latest year, helped by US and German growth, fast-rising e-tail sales and holding its nerve on pricing, despite a tough backdrop impacting many of its sector peers.
Fashion retailers Joe Browns and N Brown are linking up to extended their product offer in the homewares sector, a super category that has proved increasingly appealing to fashion specialists in recent periods.
Joules may have seen its margins dented in the AW18 and Christmas season but it continued to expand at home and abroad as shoppers bought into its lifestyle offer despite reining-in their spending elsewhere.
Joules has been one of the big success stories of UK retail in recent years, so its Christmas trading update was closely watched on Tuesday. The company really delivered with an upturn compared to the first half.