Premium fashion retailer Reiss has this week unveiled the first-ever kidswear offer that it flagged with its results last month. The company has created an upscale line that reflects the wider brand’s overall profile.
Superdry continued to see falling sales in the first half and lockdowns mean the second half has started the same way, But e-commerce is rising and it remains focused on its long-term full-price strategy.
Superdry has linked up with Brazilian and Paris Saint-Germain football star Neymar Jr in a three-year global deal that “champions sustainability” via a 100% organic underwear and sleepwear collection.
The pandemic may only have affected the final period of Superdry's latest financial year, but its performance was “materially impacted” by Covid-19 disruption, the company said as it delivered its results on Monday.