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Superdry delivered plenty of negative numbers with its half-year results on Thursday but they'd largely been expected as the company is deep in a reset strategy and it said this is showing early signs of working.
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52 published items with the word (s) or phrase Julian Dunkerton in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Brand reset hurts Superdry results but signs are good says CEO")
Brand reset hurts Superdry results but signs are good says CEO -
![]( "Superdry sales down but full-price strategy drives margin higher")
Superdry sales down but full-price strategy drives margin higherSuperdry sales may have fallen again in the first half, but the company seems to be on the right track, and full-price is becoming a bigger part of the mix as the firm works towards its new future vision.
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![]( "Superdry's Dunkerton 'saves' Christmas for retailer")
Superdry's Dunkerton 'saves' Christmas for retailerJulian Dunkerton, who took back control of Superdry in April, has claimed his strategy reset will be enough to see the retail through the crucial Christmas trading period.
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![]( "Superdry confirms Dunkerton as semi permanent CEO, brand reset continues")
Superdry confirms Dunkerton as semi permanent CEO, brand reset continuesSuperdry has confirmed Julian Dunkerton in the CEO role that he has held since he mounted a successful comeback earlier this year. On Monday the company said that his contract as CEO has been extended.
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![]( "Superdry takes steps to develop new licensing programme")
Superdry takes steps to develop new licensing programmeSuperdry has revealed it is working with IMG on a new licensing programme that could include luggage and travel-related items, personal accessories and even consumer electronics.
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![]( "Superdry appoints Nick Gresham as permanent finance chief")
Superdry appoints Nick Gresham as permanent finance chiefSuperdry said on Tuesday it named Nick Gresham as its permanent finance head, providing some stability to the British fashion retailer after a management shake up a few months ago.
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![]( "Is Ray Kelvin planning Ted Baker comeback via private equity buyout?")
Is Ray Kelvin planning Ted Baker comeback via private equity buyout?After Superdry's co-founder made a comeback this year, it's now the turn of Ted Baker founder Ray Kelvin to plot a comeback at his company, according to a report at the weekend.
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![]( "Superdry swings to loss in transitional phase, expects eventual stronger future")
Superdry swings to loss in transitional phase, expects eventual stronger futureSuperdry's full-year figures were bad, as expected, but the company said its "reset year" is starting to yield results as its shifts from a buyer-led approach, boosts web sales, increases marketing and reinvents itself.
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![]( "Superdry profit warning as Q4 is tough, but Dunkerton is confident")
Superdry profit warning as Q4 is tough, but Dunkerton is confidentSuperdry's trading update showed a sharp decline in Q4, but new its new management said it's acting fast to get it back to generating sales rises, although a profit warning means it won't be a quick transformation.
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![]( "Superdry's Dunkerton gets vote of confidence as investor buys shares")
Superdry's Dunkerton gets vote of confidence as investor buys sharesA major investor has just bought a stake in Superdry which, while small, is still a signal that it approves of the firm's new strategy under co-founder Julian Dunkerton and his new team.