Superdry CEO Julian Dunkerton talked of making progress when he delivered a full-year/Q4 update on Thursday. And while it clearly has some way to go before it's back to full health, it appears to be on the right track.
UK-based fashion retailer Superdry has signed a worldwide fragrance licensing agreement with luxury goods company Lalique Group. It will exclusively create and distribute women’s and men’s fragrances from spring 2024.
Superdry’s Christmas trading update and results for the first half showed “clear signs of brand and financial recovery” on Thursday, although the company isn’t yet where it would like to be, with sales still lagging.
Premium fashion retailer Reiss has this week unveiled the first-ever kidswear offer that it flagged with its results last month. The company has created an upscale line that reflects the wider brand’s overall profile.
Superdry continued to see falling sales in the first half and lockdowns mean the second half has started the same way, But e-commerce is rising and it remains focused on its long-term full-price strategy.
Superdry has linked up with Brazilian and Paris Saint-Germain football star Neymar Jr in a three-year global deal that “champions sustainability” via a 100% organic underwear and sleepwear collection.