One can never fault the Milanese for lacking energy. Italy might be engulfed in a political sudden crisis in Rome. But Milan still made an impressive fist of its four-day menswear season that ended on Monday.
K-Way, the French-born but Italian-owned sportswear label, has launched a new collab collection with rugby club Le Stade Français, known for a long-standing tradition of provocative campaigns and happening marketing.
Reviving old-fashioned or forgotten brands requires a set of certain skills – patience, respect for DNA, deep-pockets and real affection for a marque, which for some reason Italians seem particularly good at doing.
Milan Fashion Week Men's runs from 15 to 19 January, with an exclusively online and severely reduced calendar. Deprived of the majority of its stars, the event has bet on young talent and is introducing 10 new labels.
The next Milan Fashion Week Men is scheduled on January 15-19 and, as in July, it will mix virtual performances with physical catwalk shows. On the calendar, 37 shows, including 5 physical ones, and 7 debut labels.