Swedish fashion retailer KappAhl offered up mixed Q2 results on Wednesday, reporting a “satisfactory” kick-off to last season with full-price sales doing reasonably well due to “well-filled stores and a broader offer.”
Under-pressure KappAhl was upbeat on Wednesday as it reported higher Q1 sales, and said it outperformed the market, even as margins dipped, profits fell and it had to invest more time and money in driving sales upwards.
Swedish fashion retailer KappAhl may have seen plenty of upheaval in recent periods, but its performance seems to be improving and Q3 delivered reasonably good news with the company saying that it’s “back on track”.
KappAhl has opened a concept driven pop-up store for its Newbie kids chain on the King’s Road in London. It's the Swedish company’s fifth UK store but rather than being just a regular branch, it focuses on innovation.
KappAhl's CEO has quit by mutual agreement with the company saying it's all about opposing strategic visions. And while it said the move isn't based on poor results, it's undeniable that the company has underperformed.
“Lower sales as competition toughens”. That was the headline statement in Nordics fashion retailer KappAhl’s latest sales and earnings report and it underlined how tough Northern Europe’s fashion market is at present.