Bottega Veneta took its social media distancing position to a new level of aloofness this weekend, when it announced that it had staged a secret show in Berlin nightclub Berghain, while not releasing images of the event.
The French group has unveiled a new logistics hub in Trecate, northern Italy, which will bring together all of its European operations. The logistical reorganization will also affect the U.S., the Middle East and Asia.
In the last year, the luxury industry’s digitalisation process has accelerated at all levels, radically transforming the labels’ relationship with the public, as shown recently by Bottega Veneta, Versace and Balmain.
According to a study from data analysis specialist Retviews, the label's success is down to its focus on its assortment, which brings together exclusivity and inclusivity, and its reactiveness to trends.