As the Covid-19 pandemic continues, it is a priority for brands and retailers to offer reassurance to their customers and provide an enjoyable purchase route that remains in-line with health and safety measures.
At a time when every major luxury group wants to buy a niche perfume brand, few indie scent houses have been performing as enticingly as Memo International - whose three marques are all rapidly expanding worldwide.
Amouage, one of the Gulf’s oldest perfume brands, is regularly approached by big groups seeking to tap the fast-growing niche perfume brand market and is itself scouting for potential targets, its chief executive said.
To celebrate its 10th anniversary, Swiss high-end perfume brand Memo this month revealed plans for a brand new scent, 3 new store openings, plus a Parisian luncheon on Tuesday to unveil its new scent, Eau de Memo Paris.
The Barcelona-based company said the results revealed the negative impact of the integration of Jean Paul Gaultier fragrances to its portfolio of brands, and the investment effort behind its brands to achieve their gr...