The French cosmetics giant has entered into negotiations with Clarins with a view to acquire the two perfume brands, as well as Mugler’s fashion business, an operation which would reinforce L’Oréal’s luxury division.
The Brazilian blogger, who counts 7.9 million followers on Instagram and over 4 million subscribers to her two YouTube channels, is preparing to launch her own fashion line in partnership with Revolve.
L'Oreal's virtual reality business ModiFace will provide make-up testing technology to Amazon, the French beauty group said on Tuesday, allowing users to try on lipsticks using mobile phone videos or photos.
Lancôme has teamed up with the influencer Chiara Ferragni, one of its global muses, on a debut makeup capsule channeling themes of femininity and glamour. The collaboration rolls out internationally from June 2019.
L’Oréal USA has named Megan Grant as the new president of its Luxe division, following the promotion of Xavier Vey to general manager of the Western Europe zone for the Luxe division, both effective July 1, 2019.
Digital pioneer Michel Campan, who boosted the online potential of brands like Hermès and Lancôme before creating his own agency, offers his vision on digital evolution in a podcast by LuxurynsightXFashionNetwork.
At the Viva Technology show, on May 16-18 at the Porte de Versailles exhibition centre in Paris, L’Oréal will present My Little Factory, a technology for the large-scale production of customised foundations.