Launchmetrics has released its 4th “State of Influencer Marketing” report, revealing a number of trends, including skews in target demographics, changes in influencer remuneration and the rise of micro-influencers.
The label re-affirms its move away from traditional runway presentations in the run-up to New York Fashion Week with the launch of “Why Can’t We Get Along”, a collaborative film starring Ansel Elgort and Kate Mara.
The New York-based company has launched Souler, a new website bringing influencers and brands together to promote and sell products, powered by the technology behind its existing dropshipping platform.
Launchmetrics and the CFDA have released a report analyzing the relationship between social media and Fashion Weeks, finding that some brands received significantly more online attention during the events.
The fashion industry has spent much of 2016 focused on fashion week and the traditional calendars, specifically how to get the general public better involved and how to get a better return on investment.
The KCD Worldwide communications agency has diversified by creating a department dedicated to entertainment and technology, with the goal of diversifying its services by tapping into the vitality of these two sectors.