The web is brimming with all kinds of content, and labels have understood the appeal of strong visual images and storytelling through uber-curated videos, as shown by the latest ad campaigns by Versace, Gucci and GCDS.
Selena Gomez may be the star of most Coach campaigns, but for the holiday season, British supermodel Kate Moss is taking over. She’s the focal point of a print campaign that comes with a new heritage product collection.
The new Lyst Index for Q3 shows that Daniel Lee’s appointment at Bottega Veneta was an inspired move for Kering with the label entering the hottest brands list for the first time, climbing 21 places in the ranking.
Despite disruption in Hong Kong, Kering recorded a positive Q3 with revenue up by 14%, driven by strong performances by Gucci, Bottega Veneta and Saint Laurent, as the luxury group’s share price soared last Friday.