First it was a Rolling Stones store, now mega-band Queen is to open a space on Carnaby Street with an experiential pop-up shop celebrating five decades of its music and featuring fashion collabs, among other items.
Burberry has been putting massive support behind the launch of its Olympia bag. And following recent news that it's opening a series of pop-ups to support the launch, it has now unveiled a major new ad campaign.
As the Covid-19 pandemic continues, it is a priority for brands and retailers to offer reassurance to their customers and provide an enjoyable purchase route that remains in-line with health and safety measures.
Informa Markets Fashion’s flagship fashion trade show is the latest apparel industry event to be canceled in the wake of the Covid-19 pandemic, as the company focuses its efforts on its new digital show for fall 2020.