Burberry has opened its new flagship store in GUM in Moscow with the new boutique being in a prime position overlooking Red Square and being described by it as “the latest expression of the Burberry in-store experience”.
Burberry’s Q1 Trading update was closely watched on Tuesday and it seemed to deliver, with rising sales and a positive consumer response to its Riccardo Tisci-designed collections, both at retail and in wholesale.
Burberry's results may have looked unspectacular on paper but coming in a year of huge change, they showed it's moving in the right direction and building a buzz around its rebirth as an even more luxury-focused brand.
FashionNetwork.com examines how diversity and inclusivity have now become strategic issues, as shown by the policies adopted by many labels, at a time when faux pas, notably about racism, are no longer tolerated.
Burberry has become the latest luxury label to announce a new programme focused on boosting its diversity and cultural sensitivity after criticism of a hoodie that appeared to trivialise suicide and lynchings.