Burberry has announced that Rod Manley will be joining its ranks as new chief marketing officer on 7 January 2019. In his new role, he will lead the brand's marketing, communications and creative media teams from London.
Rarely has any fashion week felt like its success was riding on one brand. Yet that’s very much the mood entering the next edition of London Fashion Week, when all eyes will be on Riccardo Tisci's debut at Burberry.
A successful Farfetch collab and work to boost its luxe edge helped Burberry's Q1, while a move to more frequent, exciting drops alongside a September runway collection hitting stores in February are key for the future.
Burberry seems to be on track with its transformation plan with sales and profits not suffering as it enters a period of fast change. But tough comparisons and regional variations also had an impact on its latest year.
The Italian designer, who arrived at the head of the British label in March, has paid tribute to the house's heritage with a selection of quintessentially Burberry looks, revealed on his Instagram account.
Burberry has announced a “strategic investment” in leathergoods as it moves from a mainly apparel focus to grow its accessories business, buying a luxury leathergoods firm from longstanding Italian partner CF&P.