When Max Mara staged its Marella Agnelli moda resort 2022 collection at sunset on Tuesday in the Bay of Naples it marked the latest step in a subtle and long-term repositioning of the house as a major fashion player.
There is a great debate in fashion. Will women want elegance and sophistication when the pandemic eventually ends or will their biggest needs just be ease and comfort? Ian Griffiths of Max Mara, believes in the former.
Valentino couture this season went on a diet, losing metres off the silhouette (not kilos off the figure). After being behind a wave of volume in Europe for several seasons, Pierpaolo Piccioli slimmed down his cut.
The trade show, which takes place from 8 to 10 February, will debut a new format, combining fashion and footwear. 34.5% of the almost 800 exhibitors will be new brands as the event continues to focus on sustainability.
Milan Fashion Week for women's collections starts Wednesday, February 19 and promises a strong program that is making more room for young designers. This year's event will be marked by the notable absence of Gianfranc...