All about cultural and conceptual diversity in Milan on its final Sunday afternoon, at three very contrasting shows, albeit by two brands with similar names – MSGM and MM6 – and a third with uber wide-ranging origins.
The Camera della Moda has unveiled the schedule for July's Milan Digital Fashion Week, with 39 video displays, presentations and live events – a season including mega labels like Prada, Gucci, Zegna and Dolce & Gabbana.
The Italian label, which was set to unveil the collection designed by Christelle Kocher in a presentation, has instead opted to stage a show on February 20, making its catwalk comeback after a three-year absence.
The Florentine label has been without a creative director since 2017. A collaboration with Koché’s Christelle Kocher, is the first out of a series of designers who have been invited to reinterpret the brand's archives.
Pucci has not had a creative director for the past year, and its future direction remains somewhat vague, but it does have an innovative new ad campaign, teasing millennial vanity in a curious role reversal.
To celebrate the 10th anniversary of his label, Massimo Giorgetti presented a punchy collection at Milan Fashion Week on Saturday, reinterpreting the brand's classics, while also moving towards a more couture aesthetic.
Massimo Giorgetti will return to Pitti Uomo to celebrate MSGM’s 10th anniversary with a Florence show, June 13. The designer reveals the key to his success, projects, and how he sees fashion today to FashionNetwork.com.