Makeup brand Max Factor has named Bollywood and international actress Priyanka Chopra-Jonas as its global brand ambassador and creative collaborator. She will star in the brand’s beauty campaigns throughout 2021.
The beauty giant unveiled its new growth strategy at an investor event on Friday, revealing plans to reposition brands in its consumer beauty and skincare portfolios, and accelerate growth in prestige, China and digital.
The beauty conglomerate has announced the promotion of Stéphane Delbos, senior vice president for transformation, indirect and procurement operations, to the role of chief procurement officer, effective February 1, 2021.
The cosmetics conglomerate is facing a class action lawsuit from shareholders claiming that the company provided misleading information about its acquisitions of the P&G specialty beauty business and Kylie Cosmetics.
The American cosmetics conglomerate has reported that it expects to see a 20% decline in sales in Q3 and also announced a series of measures it is implementing to counteract the effects of the ongoing health crisis.
The New York-based beauty giant reported a significant narrowing of its net loss in the second quarter on Wednesday, despite falling sales, and also announced the launch of an updated sustainability platform.
As its turnaround plan continues, the NYC-based beauty conglomerate announced on Monday that it has appointed Kristin Blazewicz as its new chief legal officer, general counsel and secretary of the board of directors.