The Milan Fashion Week Men, scheduled on January 10 to 14, will be half a day longer and will feature many come-backs and new names, among them Gucci and A-Cold-Wall, compensating for no fewer than 11 withdrawals.
There was a great of talk in Milan about 'sprezzatura', Italian for relaxed and being at ease. A suggestion that the city and its fashion needs to lighten up a little to entice new generation millennials to be consumers.
The three-day Milan Men's Fashion Week kicking off on January 11 features a much-changed line-up, losing eight names, including Giorgio Armani, and introducing eight new ones, among them John Richmond.
Art, happenings, exhibitions and novel parties are on the schedule in Milan this coming season – and of course a whole lot of menswear when the action starts on Friday evening, Jan 12 in the Italian fashion capital.
The fashion tradeshow, which came to a close in Milan, strengthened this edition with more than 300 exhibitors on show and a host of special projects targeted at international guests. However, Italian numbers were down.
Milan Men's Fashion Week Men's has wrapped up, leaving a stream of bright, zingy Autumn/Winter 2017 collections in its wake. When it came to beauty, however, the trend was softer, darker and more poetic.
Despite myriad changes and a shorter schedule, Milan's Fashion Week ended on a positive note, even a bang, shining the spotlight on many new Italian and foreign names, and yielding the stage to a more youthful fashion.