Coty is moving into the next stage of its expansion plan for Kylie Jenner’s Kylie Skin brand. It’s launching direct-to-consumer flagship websites for the beauty label in key European markets and Australia.
Interbrand launched its list of the 30 Breakthrough Brands for 2020 on Thursday and a number of fashion and beauty firms are included in the ranking of names that are “set to revolutionise their markets”.
Featuring over 80 brands including Drunk Elephant, Milk Makeup and Supergoop, the digital storefront allows users to purchase products directly from their Instagram feed or stories using Instagram checkout.
On January 10, Bite Beauty will release new vegan formulations of its current lip products, as it transitions into becoming fully vegan, ahead of its entry into the complexion category, with a new collection.