Figures on Monday from eShopWorld said cross-border luxury sales increased by 170% in August and September as brands on the platform “pivoted their selling strategies to bring the luxury experience online”.
A quartet of key UK fashion names have topped a new global ranking for omnichannel marketing excellence. But many UK firms are still missing out on basic opportunities to optimise e-commerce, resulting in lost revenue.
With Gen Z now being the biggest generation on the planet, what they think really counts, and in beauty, they're focused on issues, technology, immersive experiences and practicality, a UK study shows.
The importance for brands of winning the PR battle during the coronavirus crisis can be seen from a study that shows 54% of UK e-shoppers are less likely to spend with brands that have behaved badly during the outbreak.
2019 was a year of fun accessories and curated product edits, according to the Asos Retail Report, which looks at the most popular products on the online platform to determine the standout moments of the year.