Online retailer ISawItFirst has just been announced as sponsor of hit TV show Love Island for 2019, as 2018's sponsors, and brands whose products were seen in the show, saw surging sales as a result of their involvement.
Klarna, the Swedish payments specialist has a new minority investor - rapper Snoop Dogg via his Casa Verde Capital fund. The company has also just unveiled a new marketing campaign starring the celebrity.
Missguided said in its latest set of results that it’s focusing heavily on its core e-tail offer to boost its profits, and evidence of this has come fast with news that the company has added pay-later tech to its app.
Missguided has reported a tough year after over-ambitious expansion drove it heavily into the red. But it's upbeat for the future and says it's hitting back with a focus on popular product and its core business.
E-tail may be generally stronger than physical stores on the sales and profits front, but in the festive period, bricks and mortar chains have beaten their pureplay rivals on one key measure - social media engagement.