From new labels to store openings and marketing campaigns, the French luxury group continues to invest on all fronts, notably in its fashion business, whose sales boomed in H1 2019, driven by Dior and Louis Vuitton.
Though the Christian Dior Parfums store on the Champs-Élysées was vandalised last November, the luxury label still wants to make its mark on the prestigious Parisian avenue, opening a brand-new flagship at number 128.
Scores of off-calendar presentations and shows are now the norm, in parallel with increasingly intense fashion week schedules. FashionNetwork.com spoke with designers and buyers to understand the phenomenon.
After FF Reloaded and Fendi Mania, the Roman luxury label is launching Fendi Roma/Amor, the third collection themed around its FF monogram, teaming up with tagger Pref and Korean eyewear label Gentle Monster.
LVMH is one of France’s most valuable groups, and chairman Bernard Arnault is Europe’s richest man, yet the luxury baron insisted on Thursday at the annual shareholders meeting that it's really just a family affair.
The label commissioned architects Cini Boeri, Elizabeth Diller and Kazuyo Sejima a series of black nylon accessories, while also staging the Prada Mode club in Hong Kong and an exhibition for artist Jannis Kounellis.
FashionNetwork.com examines how diversity and inclusivity have now become strategic issues, as shown by the policies adopted by many labels, at a time when faux pas, notably about racism, are no longer tolerated.