Boohoo’s trading update on Tuesday showed that the pureplay e-tailer continued to prosper in Q1, even after UK physical stores reopened in April, although there were challenges in some markets and margins were squeezed.
Boohoo on Monday confirmed that it has bought the Debenhams brand for £55m. It will use it to move into beauty and homewares, extend its own brand offering, operate a giant online marketplace and grow internationally.
Lomax will lead the brand's global design strategy, provide creative direction across all areas of the business and will be responsible for defining and strengthening all product categories, among other responsibilities.
Boohoo is moving quickly to protect its business as a supply chain scandal causes e-tailers such as Asos and Zalando to delist its brands. But the firm also said its wholesale ops are small as D2C is its focus.