Fashion e-tail giant Asos is hosting an event in central London on Wednesday to “bring together brands and inspiring individuals to engage in some of the most important topics facing the fashion industry.”
Asos powered ahead in SS18 as the UK, US and EU markets all bought into its offer in large numbers. And full-price trading has continued strongly during July, apparently with no negative impact from the heatwave.
Asos is going from strength to strength with sales and profits both rising strongly. And product initiatives are paying off, while a new relationship with Estée Lauder should boost it in the beauty arena.
Asos is firing on all cylinders, beating off the weak market in early autumn and December as both its international and domestic businesses saw surging sales, while Try Before You Buy and same-day delivery were popular.
After all the speculation over just how good the Asos final results would be, on Tuesday we found out. They were good, really good. Revenues up 33% and pre-tax profit up 145% certainly lived up to expectations and more.
Asos sales in the last four months have continued to soar, although at a slightly lower rate than previously. Not that the company has a problem as all its markets are surging and logistics plans mean more of the same.
Activewear, m-commerce, pricing investments, social engagement and logistics spend all added to a stellar H1 for Asos as the company's sales soared at home and hit the stratosphere abroad with more power growth expected.