Boohoo Group’s PrettyLittleThing (PLT) label has been looking at internal search data from last year and this to see what's been driving most interest and has identified some clear trends that will be key for 2021.
The American brand founded by Ronnie Fieg is opening a store in the French capital. Spread over three floors, the 16,000-square-foot location not only offers the label's latest collections, but also a restaurant.
To promote the campaign and encourage mask wearing, New York State and The RealReal have partnered with a variety of fashion designers to create limited-edition face masks designs, to be released in weekly drops.
The Gap-owned brand said it will work with several partners, including Good360, Baby2Baby and Penske Logistics, to distribute the clothing, and will also donate 50,000 reusable masks to Boys & Girls Clubs of America.
Inspired by the style of the film's lead character, the To All the Boys range includes sweet necklines and teen staples such as slogan tees, crop tops, a bright pink puff shoulder dress and floral prints.
One year after launching Hill City, Gap has opened the men's activewear brand’s first physical store in San Francisco, a 12-month pop-up aiming to test the waters as the digital-first label looks into physical retail.
Luxury conglomerate LVMH has acquired a stake in Madhappy, the American direct-to-consumer casualwear brand, via LVMH Luxury Ventures, an investment vehicle with the group that previously bought into Gabriela Hearst.