The Lee and Wrangler Hometown Studio in Greensboro is set to house multiple men's and women's collections from each brand, and serve as a testing ground for new activations and strategies from both Lee and Wrangler.
VF's new HQ in London is a sustainable, experiential mega-investment that puts its in the heart of the buzzing London market and is the latest example of its commitment to being a "purpose-led" company.
The outerwear brand has announced the promotion of Ana Mihaljevic to chief commercial officer, a role in which she replaces Rick Wood, who will now serve as executive advisor on key strategic projects.
The North Carolina-based lifestyle group announced on Thursday that it has become a signatory of the Fashion Industry Charter for Climate Change, reinforcing its commitment to climate advocacy and sustainability.
The Greensboro, North Carolina-based apparel and footwear group has announced the release of a presentation providing financial and strategic details about the impending spin-off of its denim business as Kontoor Brands.