For the past few years, cool active sport brands worldwide have been obsessed with one role model – Moncler. One other brand carving out new territory on the apparel map is Rossignol, the nec plus ultra of Alpine skis.
Following the spin-off of its denim business earlier this year, the Denver, Colorado-based apparel and footwear company has announced a new strategic growth plan, as well as an updated logo and corporate identity.
The great outdoors are a magnet for space-starved urbanites. As outdoor wear is increasingly directional, FashionNetwork.com explored the OutDoor show to verify if mountain apparel brands are profiting from this trend.
The outdoor apparel brand is taking inspiration from history with the launch of a capsule collection celebrating the 50th anniversary of man's first steps on the moon, which took place on July 20, 1969.