After five years with the tagline ‘Life is a beautiful sport’, the French sportswear label has launched the #crocodileinside campaign, fronted among others by French rapper Moha La Squale and actress Chloë Sevigny.
Sports giant Asics really does have a challenge on its hands. The company has reported bleak nine-month figures and has also downgraded its full-year profit expectations as net sales fell 4.7% to ¥295.68 billion.
Lacoste has named Novak Djokovic its new brand ambassador with the tennis star to wear the label on and off the court. The brand has created a Djokovic line and ad campaign starring him alongside the brand's founder.