Holiday shopping is on everyone’s mind and Gen X and Baby Boomers are expected to spend the most this season, according to insights from the 2019 Holiday Purchase Intentions Survey published by The NPD Group.
Fom August 4 through 6, more than 250 intimates and swimwear brands hit New York’s Javits Center, where Curve NY celebrated inclusivity and confidence, all while exploring the latest industry developments.
According to new research conducted by NPD, being able to see, touch and try on apparel before purchasing it is the most important reason for 55% of consumers for choosing to shop in physical stores, rather than online.
According to a recent report from The NPD Group, U.S. apparel retail is set for a resurgence in the next two years, with categories such as sweats, swimwear, sleepwear and dresses driving sales growth.
A total of 364 million pairs of women’s jeans were purchased in the U.S. in the 12 months ending February 2019, up by approximately 22 million units compared to the prior year, despite selling at a discount.
A report from the NPD Group has identified an increase of almost 50% in online luxury sales in the US over the last few years, with the growing shopping trend proving to be particularly popular among millennial women.