On Thursday, the Italian group announced the end of its collaboration with photographer Oliviero Toscani, following his controversial comments on the Genoa bridge collapse disaster, which killed 43 people in 2018.
Sending out a simultaneously fresh and gutsy collection, Jean-Charles de Castelbajac laid down some colourful foundations for the Benetton relaunch with a successful show at Milan Fashion Week on Tuesday.
In Benetton's autumn 2018 campaign, the models are entirely naked -- a return to the daring messages that characterized the brand's advertising in the 1980s and 1990s, now that Oliviero Toscani is back at the helm.
The founder of Benetton, who previously left the company in 2012, has been named executive chairman of Benetton Group. He succeeds Francesco Gori, who looks to take on a new role in the Benetton world.