Nike is reportedly nearing a deal to become a major sponsor of the games and the official sponsor of Team USA, with an additional clause for access to manufacturing, branding and promotional rights for the event.
The Batra Group and Cherokee Global Brands have debuted their first season of the Tony Hawk Signature Line, following the formation of a licensing agreement for the brand between the two companies in December of 2018.
The Batra Group and apparel and footwear company Cherokee Global Brands have entered into a new license agreement for the Tony Hawk brand, covering apparel and accessories in Europe, the Middle East and Africa.
Micro-influencer social media platform WeAre8 has announced that Danny Tawiah, the former vice president of global digital brand innovation at Nike, has joined the company's executive team as chief marketing officer.
Puma is launching a campaign to mark the 50th anniversary of a US sprinter's black-gloved salute at the 1968 Olympics, shortly after rival Nike scored a hit with an ad starring a modern-day activist for racial equality.
The art of reviving an esteemed but almost moribund brand – a skill in which the French have few equals – is one very much in evidence at Vuarnet, as it opens a brand-new flagship in New York's Nolita on Bastille Day.