The German group is the fifth founding member, and the only car manufacturer, to join the global blockchain platform dedicated to the luxury industry, formed by heavyweights LVMH, Prada, Cartier and the OTB Group.
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218 published items with the word (s) or phrase Only the Brave in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Mercedes-Benz joins the Aura Blockchain Consortium")
Mercedes-Benz joins the Aura Blockchain Consortium -
![]( "Mark Zuckerberg meets Italian luxury industry's top names in Milan")
Mark Zuckerberg meets Italian luxury industry's top names in MilanOn tour in Italy, the CEO of Meta stopped over in Milan, where he met the Italian luxury industry's top players and discussed smart glasses with Leonardo Del Vecchio, president of EssilorLuxottica.
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![]( "Diesel to stage show in Tokyo on June 9")
Diesel to stage show in Tokyo on June 9With Glenn Martens in charge of style, the Italian jeans label will be showing its Fall/Winter 2022-23 collection in Japan in June, using the same inflatable-doll setting adopted for its Milanese show in February.
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![]( "Marni sends summer 2022 collection to virtual world, Etro does the opposite")
Marni sends summer 2022 collection to virtual world, Etro does the oppositeMarni has replicated its physical collection in a virtual format, while Etro has materialised digital looks from its metaverse fashion show, with the two experiences encouraging customers to shop in "real life".
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![]( "Missoni names Filippo Grazioli as creative director")
Missoni names Filippo Grazioli as creative directorThe Italian label has reshuffled its design office, naming Filippo Grazioli as creative director, while Alberto Caliri, who had succeeded Angela Missoni in the same post, will take charge of the home decoration line.
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![]( "Milan opens with Diesel, Cavalli, Del Core and Alberta Ferretti")
Milan opens with Diesel, Cavalli, Del Core and Alberta FerrettiOne day after the dressed up and theatrical London season finished, Milan presented catwalks of sinful chic. Forget all the dramaturgical dressing of the UK, here in Italy they want devil-may-care damsels.
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![]( "From Kenzo to Gucci, luxury labels seduced by the metaverse")
From Kenzo to Gucci, luxury labels seduced by the metaverseKenzo, Prada and Ambush are some of the many luxury labels active in the virtual world, whether commercialising NFTs or making significant investments in the metaverse, as Philipp Plein and Gucci did recently.
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![]( "OTB upbeat on strong growth, digital focus is key, Jil Sander close to profitability")
OTB upbeat on strong growth, digital focus is key, Jil Sander close to profitabilityOTB hailed a strong set of results on Thursday saying that its turnover rose 16.2% last year, digital boomed and it saw 38 new store openings. Importantly, it also said that Jil sander had reached break-even.
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![]( "Diesel names Eraldo Poletto as new CEO, North America")
Diesel names Eraldo Poletto as new CEO, North AmericaItaly's Diesel has revealed the appointment of Eraldo Poletto to the role of CEO of the luxury brand's North America region.
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![]( "Amiri continues U.S. store rollout with debut Miami store")
Amiri continues U.S. store rollout with debut Miami storeLos Angeles-based luxury label Amiri continues its U.S. store expansion this month, opening its debut store in Miami, taking its domestic store count to four locations.