Italian fashion group OTB has joined a consortium formed by luxury goods heavyweights LVMH, Prada and Cartier that uses blockchain technology to trace the origin of high-end products to fight counterfeiting.
The Milan women’s fashion week starts on Tuesday with a schedule of 173 events, 65of them catwalk shows, featuring the return of Cavalli, Versace and Jil Sander, MM6’s first physicalshow and many interesting new names.
Renzo Rosso’s fashion group has recently appointed Marita Spera as chief public affairs and corporate communication officer. The Italian executive, formerly with YNAP, has a wealth of international experience.
Covid has forced the Italian luxury industry to step up the pace of its transformation and search for investors, as shown by Zegna announcing a forthcoming stock market listing, and L Catterton’s acquisition of Etro.
OTB Group’s Brave Kid operation is on an expansion drive and has added the MM6 Maison Margiela brand to its licensed portfolio. It will be the first move into kidswear for the Margiela label that’s owned by OTB.