Zara continues to be the group’s largest brand, while Stradivarius and Uterqüe are the fastest-growing formats. FashionNetwork.com takes an in depth look at brand performance and Inditex’s long-term vision.
Inditex is another of the big winners in global fashion retail and while its sales and profits increases may not always match analysts’ lofty expectations, it's a consistent performer as it continues to expand globally.
After the group’s online sales hit 3.2 billion euros in 2018, Inditex is preparing for the future with a new global store model that removes the barriers between brick-and-mortar retail and e-commerce.
The chain is joining the rebranding wave and revamping its visual identity for the second time since it was launched. The new logo has already made its debut on the brand’s online store and social media accounts.
The Inditex brand, originally focused on intimates and loungewear, is putting activewear at the front and centre of its 2019 international strategy. The move is marked by a new brand image and the launch of Oysho_Sport.
A year after Oysho launched a clothing line dedicated to winter sports, the Spanish group has expanded its outerwear selection with Zara with a collection of coats and parkas made from recycled polyester.
Massimo Dutti has relaunched its fragrance offer with a more premium look, underlining the Spanish group’s ambition to tap into this thriving market. All Inditex brands, except Uterqüe, now have their own fragrance.