After reorganising the retail network, the label founded in London in 1973 wants to streamline its wholesale operations in Italy, aiming to strengthen its position within its main clients and boost profitability.
Launchmetrics has tracked the data behind Pepe Jeans' partnership with Dua Lipa to measure its impact. The report uncovers a formula for success, enhanced by the brand’s own media and Dua Lipa’s global influence.
JP Hackett has opened the Savile Row townhouse location that it announced earlier this year with the high-end menswear brand adding further to its central London offer as the nearby Jermyn Street location remains open.
Marcella Wartenbergh is to become the new chief executive of Pepe Jeans Group, taking over from group founder and shareholder Carlos Ortega. She joins from PVH Corp, which owns Tommy Hilfiger and Calvin Klein.
Pepe Jeans has signed Dua Lipa as its latest global brand ambassador to breath new life into its denim label. She makes her debut in the firm's new SS19 campaign, and will work with the brand on a series of initiatives.