Puma has signed hip hop star and record label executive Yo Gotti as its newest brand ambassador. Yo Gotti will help Puma tell the stories of style and culture through the connection between music and sport.
Cyrill Gutsch has a dream: rid the world’s oceans of plastic. This weekend Adidas will start retailing its newest series of high-tech, eco-warrior Parley sneakers, made with plastic taken from the shores of the Maldives.
Adidas and Pharrell Williams have launched a disruptive men's and women's tennis collection and campaign called "Don't Be Quiet Please," with a social and political subtext about speaking up for "the potential of good."