The Paris haute couture collections, to most fashion aficionados the ultimate expression of creative fashion, debuts in Paris on Monday morning, with the first digital season in the world’s greatest fashion capital.
It may only be digital but the upcoming debut Paris Fashion Week Online - Menswear looks to be very busy, with 68 events crammed into this month’s five-day season, and over a half dozen debutant brands.
Featuring over 80 brands including Drunk Elephant, Milk Makeup and Supergoop, the digital storefront allows users to purchase products directly from their Instagram feed or stories using Instagram checkout.
Renzo Rosso’s fashion group, owner of Diesel, Margiela, Marni and Viktor & Rolf, has announced the launch of an ultra-realistic digital showroom giving each of the group's labels its own distinctive, captivating space.
Few luxury sectors are in a greater stage of flux than eyewear, where luxury giants like Kering and LVMH have both radically redrawn the business model. Meet Rosario Toscano – who just launched Balmain eyewear.
In lieu of attending the Met Gala, cancelled due to the coronavirus pandemic, fashion's major players have flooded the social networks with content celebrating this annual high point in the fashion calendar.