Shares of Pinterest fell about 20% before the opening bell on Friday and were set to start trading at more than a three-month low after the company warned of slowing user growth in the United States, its largest market.
TikTok isn’t only a social media phenomenon, it’s also a key shopping destination with a new study showing shopping on TikTok grew 553% during the pandemic. That was almost triple the growth on Instagram and Facebook.
Luxury consumers seek out more information than ever online before making a purchase, relying especially on YouTube videos and giving particular importance to brand image, according to a study from Google and Kantar.
Covid-19 will continue to influence shopping habits this winter, according to research from Bazaarvoice that said consumers will be more cost-conscious this year due to the effects fo the pandemic on their finances.