The world's premier menswear show ended on Thursday evening with a positive outcome, welcoming 4,900 buyers in total, more than double the attendance of the June session, and auguring well for the rest of the season.
The Florentine show is the first event to take place in physical format at the start of 2022. Despite being hit by the renewed Covid-19 surge, it will showcase more than 500 exhibitors from January 11 to 13.
On January 11-13, the childrenswear show will be staged at the Fortezza da Basso venue in Florence, together with menswear counterpart Pitti Uomo, featuring some 170 exhibitors, of which 81 coming from outside Italy.
In January, the Florentine event organizer is planning to replicate the format it explored in June, hosting its two flagship trade shows, Pitti Uomo and Pitti Bimbo, simultaneously from January 11 to 13, 2022.
Florentine trade fairs Uomo, Filati and Bimbo wrapped up on Friday, following what was, according to organisers, a better-than-expected run. For most exhibitors, this physical edition was all about meeting up again.
On Wednesday, the Florentine show opened its 100th edition, hosting nearly 400 exhibitors with a cheerful mood, veined with the attending menswear professionals’ excitement at finally getting together again.
Pitti, the giant Florentine menswear salon, will host this year’s LVMH Prize finalists with a major installation in this summer’s reschedule edition, amid fresh signs of momentum at the giant trade show.
Florence-based trade show Pitti Uomo will be one of the first to relaunch its physical show, from June 30 to July 2, albeit in a reduced format and with safety measures. It expects up to 8,000 buyers and over 300 brands.
Pitti Immagine Uomo, the second digital-only version of the famed menswear trade salon, on Monday revealed a substantial rise in buyer traffic online, as the salon revealed it may still stage a physical event in July.