Selfridges is continuing to focus on attention-grabbing experiences and its latest move means visitors to the Oxford Street flagship in London can find an exclusive AR experience via shoe brand Auxiliary.
The Chinese e-commerce giant has announced a new strategic partnership with the AR beauty experience developer, which will see YouCam Makeup cosmetics try-on technology integrated into the Taobao and Tmall platforms.
The app designed to inform customers about the environmental and social commitments made by fashion brands is soon to launch on app stores. Formerly called Clothparency, it has now settled on the name Clear Fashion.
French firm Heuritech, a specialist in brand and product desirability analysis in fashion using AI tools, is setting its sights on international markets and the beauty sector after raising fresh funds worth €4 million.