Playboy-owned Honey Birdette, the upscale lingerie label, is targeting more UK stores with a focus on London. It wants to secure two new London sites, doubling its presence in the city, after UK sales surged in 2020.
High-end lingerie label Honey Birdette is to join Playboy owner’s PLBY Group portfolio with a purchase price of $333m. PLBY has big plans to expand the label and also has the deep pockets to make its ambitions a reality.
Playboy Enterprises is nearing a deal to acquire the parent company of sexual wellness chain Lovers as it seeks to grow its lifestyle brand following the shuttering of its eponymous magazine, sources said on Sunday.
The spring issue of the famous men's magazine will likely be the last print edition to be published, after appearing for 66 years at newsagents. The Playboy group announced the move after deciding to go online only.
In addition to stocking a range of Pacsun collaborations, the new stores will have a dedicated area for pop-up shops, workshops, panels, and more -- curated by brands and influencers on a bi-monthly basis.