Milan's women's ready-to-wear fashion week will once again be taking place via a phygital format. The event runs from 23 February to 1 March and will feature 61 shows, including big-name brands and new arrivals.
The programme for the Milan Fashion Week, scheduled from February 18 to 24, features a wealth of new talent, notably from China, Hungary and Africa, plus Emilio Pucci’s catwalk come-back and a host of other events.
In the midst of the coronavirus outbreak, Italian fashion's governing body has undertaken several projects dedicated to China for this fashion week, while also announcing a 1.8% drop in sales for the beginning of 2020.
Luxury concept store The Shop at Bluebird has opened its much-anticipated new flagship location with a debut on London’s Floral Street, just down the road from the street’s most famous tenant, Paul Smith.
The fashion tradeshow, which came to a close in Milan, strengthened this edition with more than 300 exhibitors on show and a host of special projects targeted at international guests. However, Italian numbers were down.