At a spruced-up pilot store in H&M's home town of Stockholm, the chain founded in 1947 is testing new concepts that mark a break with its past, and partly echo some tactics already deployed by rivals to attract shoppers.
For its first ever show, the Italian sportswear brand presented a very convincing collection at Milan Fashion Week on Monday, subtly combining logos and updated vintage pieces to wow its audience. Mission accomplished!
The outdoor retailer’s CEO Eoin Comerford has responded to the sandstorm kicked up by the recent opening of its Premium Outdoor Store on Walmart’s e-commerce platform as a number of brands pull out of the storefront.
The multinational retailer has announced the launch of a premium outdoor destination curated by Moosejaw on its website, the first storefront to be opened on Walmart’s e-commerce platform by an acquired brand.
A big hit from Debenhams' problems dented the bottom line at Sports Direct in the latest year but the company said its elevation strategy is on course and its premium fashion ops, including Flannels, were stronger.
Premium UK fashion brand Ted Baker has signed an exclusive new licensing agreement with Israeli’s Delta Galil Industries, the multi category manufacturer that is particularly strong in the intimates and denim sectors.