After a virtual collaboration with Ader Error in December, the brand launches a virtual capsule collection on the Zepeto app. Available from this March 29, the capsule is also on sale in its physical stores.
Inditex's leading retailer, garnering a turnover of €19,586 million in 2021, continues to expand Zara Beauty with makeup products. Its apparel ventures once again into the premium end of the market with Zara Studio.
The brand has announced its product customization project, to launch on Friday (March 11), that will allow customers to choose different prints and embroideries for their items directly from the Bershka app.