Ralph Lauren is delving deeper into material innovation, announcing on Thursday the launch of a sustainable performance polo shirt, set to make its debut at the 2022 Australian Open in Melbourne next week.
The American fashion retailer has become the latest brand to explore the metaverse via the online game sharing platform, launching Forever 21 Shop City, a game allowing users to try their hand at running their own store.
The Ralph Lauren Corporate Foundation announced on Wednesday a $2-million commitment to support scholarships for Black, African and African American students, at historically black colleges and universities.
After partnering with Animal Crossing in fall 2020, the Tommy Hilfiger brand is making another foray into the metaverse with a virtual clothing collection aimed at the avatars of users on the Roblox platform.
Targeting Gen Z consumers, the Spanish fashion chain has teamed up with the South Korean fashion collective to launch its first virtual collection, available also physically, another step toward a premium positioning.
Originally associated with Britain's aristocracy and gentlemen farmers, the textile is now being made a key element in the collections of major brands, including Chanel, Dior, Yves Saint Laurent and Hermes.