Lee Jeans is to launch kidswear for the AW22 season with the new range to be produced under licence by Brand Machine Group (BMG) and sold in the EMEA region.
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13 published items with the word (s) or phrase Russell Athletic in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Lee Jeans to enter EMEA kidswear market for AW22 via BMG deal")
Lee Jeans to enter EMEA kidswear market for AW22 via BMG deal -
![]( "Boss scores social media success with digital-first event for Russell Athletic capsule")
Boss scores social media success with digital-first event for Russell Athletic capsuleHugo Boss has claimed a social media marketing coup, saying that its new growth strategy of targeting younger customers is paying off big time. It saw huge success for a Boss x Russell Athletic mega-event late last week
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![]( "Boss goes all-American at Milan Fashion Week")
Boss goes all-American at Milan Fashion WeekThe German label injected a hefty dose of energy at Milan Fashion Week on Thursday, with a frenetic show-performance to unveil its latest collaboration with legendary US sportswear brand Russell Athletic.
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![]( "A$AP Rocky launches first collections as guest artistic director at PacSun")
A$AP Rocky launches first collections as guest artistic director at PacSunFollowing the appointment of the rapper as PacSun’s guest artistic director, the youth-focused fashion retailer has revealed the first fruits of the partnership: two collaborations, with Vans and Russell Athletic.
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![]( "Hugo Boss Q1 boosted by China, online and casualwear")
Hugo Boss Q1 boosted by China, online and casualwearHugo Boss said that it's seen a solid start to the year as it revealed its first-quarter sales. Not that those sales rose. In fact they were down 8% currency-adjusted, or 10% in total to €497 million.
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![]( "Hugo Boss names Sullivan to key marketing role")
Hugo Boss names Sullivan to key marketing roleHugo Boss has named a new marketing and comms chief with the appointment of Miah Sullivan. She joins on May 1 after having previously worked at Luxottica, Furla and St John Knits.
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![]( "Kith opens first European store in Paris")
Kith opens first European store in ParisThe American brand founded by Ronnie Fieg is opening a store in the French capital. Spread over three floors, the 16,000-square-foot location not only offers the label's latest collections, but also a restaurant.
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![]( "Boss unveils collaboration with Russell Athletic")
Boss unveils collaboration with Russell AthleticThe German fashion label and the American sportswear company have teamed up to launch a collaborative capsule collection taking inspiration from the archives of both brands.
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![]( "Russell Athletic opens first-ever pop-up")
Russell Athletic opens first-ever pop-upOpened October 10 and located at 449 Broadway in SoHo, the 2,500 square-foot store will run through October 26.
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![]( "Brand Machine to launch Russell Athletic kidswear in EMEA region")
Brand Machine to launch Russell Athletic kidswear in EMEA regionBatra Group’s Future Brands Limited (FBL) has announced a new childrenswear license partnership with the Brand Machine Group for the heritage Russell Athletic label.