SMCP's full year and final quarter continued to be impacted by lockdowns around the world that drove sales downwards. But digital strength, new stores and a nascent recovery in China are reasons to be cheerful.
French premium fashion retailer SMCP has named LVMH’s Patricia Huyghues Despointes as its new CFO, a key role in normal times but even more so as companies grapple with the finance issues created by the pandemic.
SMCP, owner of brands including Sandro, said on Monday it would ramp up spending on advertising and focus store openings mainly on the Chinese market, pausing efforts elsewhere after years of rapid expansion.
Gameswear start-up Fulllife has yet to drop a collection, but the company headed by French entrepreneurs Alexandre Malsch, Bruno Maugery, Thomas Chambolle and Philippe Vial has already raised €2.5 million.
Marketing metrics firm Retviews has analysed the collections and market strategy of Jacquemus to pinpoint the elements enabling the French label to hold its own against top houses, only 11 years after its creation.