The rumoured launch by LVMH of a global label with pop star Rihanna is now official and imminent. Heralded for this spring, the label is called Fenty, the name of some of Rihanna’s existing product lines.
The Florida-based owner of Chico’s, Soma and White House Black Market announced on Wednesday that it will be launching TellTale, a new digital-first millennial-focused intimates brand, at the end of this month.
Savage x Fenty, the lingerie line led by music and fashion star Rihanna which is spearheading the inclusivity movement in the intimates industry, has launched a new subscription-based service dubbed Xtra VIP.
As brand marketing goes, a big exhibition at one of the world’s leading cultural institutions is as good as it gets and the Dior label gets a major boost this spring as the V&A stages its Dior Designer of Dreams show.