Seasalt is preparing for a particularly strong 2022 after the contemporary lifestyle brand outperformed over Christmas. So buoyant is the retailer, it has engaged the services of PwC to advise on its strategic options.
Seasalt saw its sales jumping during the festive season even though it endured a 44% fall in sales through physical shops. Fortunately, its webstore easily made up for the shortfall with a 95% increase.
Store upgrades may not be the most exciting news stories, but they are interesting when those upgrades are reflective of strong trends in the market as with the Jo Malone upgrade as St David's in Cardiff.
Seasalt Cornwall, the fashion brand that trades on a wholesome Cornish lifestyle, is one of the brands defying the downturn on UK high streets and has just filed an impressive set of results for its latest fiscal year.
Cornish fashion/lifestyle brand Seasalt is continuing to roll out stores in the UK with an opening in the important Cribbs Causway mall, the premier shopping destination in the Bristol and South West England area.