Wrangler is opening a pop-up shop in London's Soho for the launch of its premium Icons collection this month with a focus on music inspiration and a schedule of bands performing there as part of the marketing support.
More than 3,000 brands and collections will be presented to buyers for the Autumn/Winter 2019/20 season at the Premium, Seek, Panorama and Berliner Salon events. Messe Frankfurt will debut its new Neonyt concept.
The former professional trade fair, since transformed by Zalando into a hybrid event combining trade show with fashion and music festival, returns to Berlin for its third edition from 31st August to 2nd September.
New space, new concepts, new owners. Change is part of the daily routine for Premium Group. FashionNetwork.com met with co-founder and managing director Anita Tillmann to discuss the market and the group’s plans.