Shiseido, impacted by the pandemic in 2020, is launching three of its perfume brands on Chinese online platform Tmall with the aim of attracting young consumers who are increasingly interested in the world of fragrance.
The Shiseido group has announced that, from February 1, Vittorio Garavelli will be the new international business development director of Serge Lutens, the famous artistic perfumery brand owned by the Japanese giant.
Japanese cosmetics giant Shiseido has revealed the composition of the new executive committee that will lead the group in the EMEA region, as it seeks to reach the objectives set out in its Vision 2020 strategic plan.
Manolo Blahnik will open a boutique in Palais-Royal, Paris this fall. "There was only one place that I wanted to be in Paris. It’s the one place where I immediately felt welcome," says the shoe designer.
Franck Marilly (ex-Chanel Managing Director) will take up the position of President and CEO of Shiseido Group Europe, the Middle East and Africa (EMEA) as of January 1, 2018, taking over from Louis Desazars.
The Japanese cosmetics group is aiming to become one of the world's top five perfume makers in five years, up from its current seventh spot, helped by recent acquisitions and a step up in marketing, especially online.