More than 3,000 brands and collections will be presented to buyers for the Autumn/Winter 2019/20 season at the Premium, Seek, Panorama and Berliner Salon events. Messe Frankfurt will debut its new Neonyt concept.
With four trade shows and a tech-focused conference, Premium Group was the most ambitious project during Berlin Fashion Week. And after reporting an 11% increase in footfall the company demonstrates it was well worth it.
Berlin is gearing up to kick off a new edition of Berlin Fashion Week on 17 January, welcoming over 200,000 visitors as the industry comes together to see the latest collections from the best local talent.
The Berlin shows, part of the Premium Group universe, announced a growth in visitor numbers for their winter edition. Premium also showed it has Europe-wide appeal, with 70% of its visitors coming from abroad.
So… is adopting a new formula at the request of brands. Due to a lack of candidates, So… will be leaving Show & Order in Berlin, but will arrive in New York for the Edit trade show, followed by Paris for So… Couture b...
Following Berlin, where she set up a So… stand within the Show & Order trade show in July, French trade show organiser Sophie Guyot is getting ready to launch So... in New York at the Edit show in February.