The brand, owned by JAJ in Europe and known for its leather jackets, is forecasting sales growth in 2021 and is gearing up for some high-profile collaborations and store openings this year.
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55 published items with the word (s) or phrase Smiley in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "After seeing a rebound in 2021, Schott banks on premium collaborations in 2022")
After seeing a rebound in 2021, Schott banks on premium collaborations in 2022 -
![]( "Urban Outfitters launches NFT collection with Smiley and André Saraiva")
Urban Outfitters launches NFT collection with Smiley and André SaraivaUrban Outfitters Europe announced on Monday that it is entering the Web3 space with the launch of a collection of 500 NFTs created by legendary graffiti artist André Saraiva for the 50-year anniversary of Smiley.
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![]( "Reebok kicks off multi-season partnership with Smiley")
Reebok kicks off multi-season partnership with SmileySports brand Reebok is linking up with UK-based Smiley in a multi-season partnership “encouraging creativity and positivity”. It starts with a special launch to mark Smiley’s 50th anniversary year.
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![]( "Smiley partners with Lee to celebrate 50th anniversary")
Smiley partners with Lee to celebrate 50th anniversarySmiley is teaming up with iconic denim brand Lee to celebrate its 50th anniversary via a curated capsule.
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![]( "Smiley launches raft of collabs for 50th anniversary")
Smiley launches raft of collabs for 50th anniversaryThe Smiley brand is celebrating its 50th anniversary this year and this week is launching a series of collaborations with brands across fashion, lifestyle, home and beauty.
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![]( "Loewe uses Smiley heavily in latest Paula’s Ibiza line")
Loewe uses Smiley heavily in latest Paula’s Ibiza lineSmiley continues to link with high-end brands and has launched a collaboration with LVMH’s luxury Spanish fashion house Loewe focused on 1970s hippie lifestyle icon Paula’s Ibiza.
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![]( "Smiley in 'disruptive' partnership with eco innovator Lyfcycle.")
Smiley in 'disruptive' partnership with eco innovator Lyfcycle.Smiley said this week that with “sustainability moving to the top of the agenda in the licensing industry”, it has forged “a disruptive new partnership with environmental innovator Lyfcycle”.
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![]( "London Show Rooms reveal new British design talent at Paris Fashion Week Men’s")
London Show Rooms reveal new British design talent at Paris Fashion Week Men’sThe London Show Rooms, part of Parisian trade show Tranoï since 2017, have introduced new British fashion talents like ready-to-wear label Ahluwalia and jewellery brand Hatton Labs during Paris Fashion Week Men’s.
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![]( "River Island launches Barbie anniversary kidswear collection")
River Island launches Barbie anniversary kidswear collectionRiver Island and Barbaie have just launched a kidswear collection to celebrate the doll's 60th anniversary and as part of a strategic move to offer kids apparel with fashion-forward collaborators.
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![]( "Smiley links with Benetton for AW19 kidswear collection")
Smiley links with Benetton for AW19 kidswear collectionBenetton has laughed a new SmileyWorld line with supporting shop window campaign as the Smiley motif continues to prove a strong option for kidswear retailers globally.