Following its forays in higher-end apparel under the creative direction of Jenna Lyons, the struggling retailer has decided to realign with its former pricing strategy by slashing the prices of many of its basics.
Just ahead of summer, J. Crew has released a capsule collection collaboration with SZ Blockprins designer Sarah Zellweger. The collection of lightweight tunics and caftans carry Zellweger’s trademark handmade prints.
Following the departure of Jenna Lyons, J.Crew announced four executive appointments that aim to leverage the positive momentum of its Madewell brand, and also that it would be cutting 250 positions at its headquarters.
The end of an era: Jenna Lyons is stepping down as executive creative director and president of the struggling retailer. No successor will be named but former Madewell CD Somsack Sikhounmuong will take over design.